iDevSpot Blog

What is a Business Directory?

Think of a business directory sort of like the yellow-pages.

• It becomes a place where people will come to search for businesses.
• Most business directories stick to a main category or type of business.
  (example: Wedding Services Directory, Doctors Directory within British Columbia, Yoga Directory in California etc.)
  

How will software like BizDirectory make me money?

Think of it like a circle.

1. A business directory grows when people register their business.
2. The more businesses within your directory, the more users will want to browse.
3. More users = more traffic (of course)
4. The more traffic that exists, the more likely businesses will want to register with you.

Now..for the ‘how-to-make-money’ part of the equation.

Make money selling a variety of listing packages!

• Many business directories offer complimentary listings in addition to the premium options.
• Generally it is good to offer a free listing package to grow your directory.
• As well, it is good to offer paid upgrade opportunities to give businesses more features and a higher ranking on your directory!

A Note About Free Listings:
You may decide that you do not want to offer any free listing options. However, remember the circle idea from up above.  Businesses want to list on a directory that gets traffic…and users want to search in a directory that has businesses, so it can be very beneficial to offer free listings to grow your directory and traffic.

This entry was posted on Saturday, November 7th, 2009 at 7:59 pm and is filed under How to Make Money Online. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.